Case Study on Signage for Milk Tea Stores

🌆 Introduction

🧰 Material

• Base & Lettering: High - grade acrylic material + Energy - efficient LED lighting
  • Acrylic ensures a smooth, sleek surface for clear, eye - catching lettering.
  • LED lighting delivers bright, energy - saving illumination, making the signage stand out day and night.

📅 Construction Date

🌟 Key Advantages

1. Visual Attraction

• Distinctive Presence
  The bold red “BUWAYS TEA” lettering against a white background creates strong visual contrast. Whether it’s the prominent English name or the elegant Chinese characters “布維記” below, they grab attention in the street. By day, the clean, simple design stands out; by night, the LED - lit signage becomes a magnet, luring passers - by and boosting store footfall.
• Brand - Centric Design
  The signage design aligns perfectly with the brand’s positioning. Its modern, minimalist style reflects the brand’s pursuit of quality and freshness in fruit milk - tea offerings. It conveys the brand’s message instantly, leaving a lasting impression on customers.

2. Durability & Adaptability

• Long - lasting Materials
  Acrylic and LED components are built to last. Acrylic can endure typical storefront outdoor conditions (like sunlight, rain), and LED lighting has a lengthy lifespan. This keeps the signage in top shape for ages, cutting down on frequent maintenance needs.
• Indoor - Outdoor Suitability
  Designed for storefronts, it suits the semi - outdoor street environment. It can withstand temperature shifts, humidity, and minor external impacts, ensuring stable performance.

3. Brand Ambiance Creation

• Atmosphere Enhancement
  The signage helps craft a welcoming store atmosphere. Its bright, clean look sets a positive tone, making customers feel the store is a place to savor delicious fruit milk tea. It elevates the overall shopping and dining experience, encouraging customers to enter, enjoy drinks, and remember the brand—strengthening brand - customer ties.

🏙️ Indoor/Outdoor

• Applicability: Perfect for BUWAYS TEA storefronts. Installed above entrances, it’s visible from afar, whether from the street or neighboring areas.

🛍️ Application

• Brand Types: Ideal for brands like beverage shops, dessert stores, fruit shops, coffeehouses, etc. It effectively displays brand logos, attracts customers, and promotes brands in commercial street settings.